Our Story

The moment that Jeff Ciudaj, founder and inventor of the Deep Root Irrigation system, walked into our offices with a simple little device he called the “D.R.I.”, we recognized instantly that it could revolutionize agriculture and the way farmers irrigate their permanent crops.  We also realized what a meaningful impact it could have on the world’s food supply and on the sustainability of one of our most essential and endangered resources: water.  Presented with an opportunity to be part of this global movement in irrigation management and conservation, we signed on immediately to represent Jeff and his new company and became the Original Prime Distributor for Deep Root Irrigation, LLC.

With a long history of supporting wine-grape growers with their irrigation and supply needs, we know first-hand the many challenges that farmers have to navigate. From weather to disease to labor to water, we know how important it is to have a partner who can offer reliable solutions that improve efficiency, crop quality and yield and ultimately, the bottom line. We also know that sustainability and being good stewards of the land are paramount for many growers. This is why the DRI system is such a win-win: more control with less water and a team of experts to support you every step of the way.

Now in our 23rd year of serving the agricultural community, we’re excited to bring Deep Root Irrigation’s patented DRI system to growers worldwide under the name of Deep Root Revolution LLC. With over 3,000,000 DRI units now in the ground, the resoundingly positive impact of this paradigm shift in irrigation management is starting to be felt in a meaningful way. Now is the time for YOU to becoming part of this global conservation solution… by using less water and less fertilizer to grow healthy, thriving plants with less maintenance, and at a significantly lower cost.

Join the Revolution!